If you have been looking for a page builder to build your website you might have come across WordPress and one of the most popular page builders for it called Elementor. But what is Elementor and is it something you should use to build your website? That is something we will try to answer in this review.
What is Elementor
Elementor is the leading website builder platform for professionals on WordPress at the moment. Elementor could be called a “plugin” but in all honesty, it is so much more than just a small plugin these days, but more of that later.
To use Elementor you are required to have a WordPress website. WordPress itself is one of the world’s most popular CMS (Content Management Systems) and is supported widely by different hosting companies.
How does Elementor work?
As mentioned earlier to get started with Elementor you need to have WordPress installed on your server and a site running. After that setting up Elementor is pretty straightforward.
Here’s how to install Elementor on your WordPress page.
- Go to Plugins
- Add new plugin
- Search for Elementor
… and that’s it. You should now be able to use Elementor.
After installing and activating Elementor you are free to start creating your website with a drag and drop builder. The drag and drop builder is fairly easy to use though has it’s own hiccups and tricks, but after a few hours, you should already feel at home when using it.
One thing to mention about Elementor is that there are actually two different Elementor plugins. There is the Free version and the Pro version which adds tons of features, though it’s not must-have since you manage to do around 90% of what you need with the free version. Unless you want some more fancy features.
Elementor vs Elementor Pro
Why would anyone pick the Elementor Pro version when there is a Free version available, you might be asking? Well, the answer is pretty simple. With Elementors free version you can build almost anything your heart desires thanks to its wide selection of widgets that range from basic Heading and Images to HTML areas and even icon boxes and buttons.
The difference comes when you want to build an eCommerce or maybe you just happen to need more advanced widgets or animations.
For example, you want to show your blog posts somewhere else than on your blog page or maybe you want to add a slide show or a table of contents to your blog post. You could for example add your posts quite easily anywhere you want through the WordPress functions.php with a WordPress query, but what if you can’t code PHP? Then you’re going to need the Elementor Pro widgets.
There are quite a few other differences between the Free and Pro plans, which you can see down below. These include for example the theme builder, PopUp builder, WooCommerce builder, dynamic content capabilities, and much much more other features.
Theme editing with Elementor
When we compare WordPress with other CMS or even website builders there is a bit of a difference. WordPress has so-called themes that allow you to quickly change the looks, typography, and colors of your page, unlike many other systems. Now here comes the question, “How do you edit these themes or build one if you can’t code?” and the answer is simple. With Elementor Pro’s theme widgets.
With the built-in theme editor and theme widgets, you can create whatever kind of theme you want quite easily.
Another great thing is that you don’t have to start from scratch, because Elementor Pro offers a wide variety of pre-made templates you can grab from their template library. You could even (if you wanted to) make every single page with a whole different “theme”, where one is a super professional-looking page and the next one is more playful. The choice really is yours.
Don’t want to copy the whole page? There’s an option for that too. You can simply delete parts of the page or use the ready-made template parts. For example a “Contact us” -form or a “Pricing table”.
We won’t be digging too much into the eCommerce side of WordPress since it’s a whole other story but creating a WordPress + WooCommerce + Elementor eCommerce is much simpler than starting from a blank slate. Thanks to ready-made widgets you can easily create stunning eCommerce sites and product pages that are sure to generate some sales. There are also templates for these if you wish to use them to get a headstart or just to find some inspiration.
A good thing to mention as well is that whereas some other page builders don’t have modals, full screen, slide-ins, etc. that are a big deal when you want to capture emails from your store Elementor has this feature built-in. Another reason to consider Elementor + WordPress when building your next eCommerce site.
Now when it comes to integrating Elementor to other services or plugins there are a few things to point out. First thing is that there are tons of different plugins that add more widgets to Elementor (even the Free version) so you are not forced to get the Pro version, though it’s recommended.
Another thing is that if you are a WordPress developer and happen to use ACF (Advanced Custom Fields), Elementor can get this content directly. A very nice feature that helps you to create dynamic content much easier with Elementor.
This is something where we think Elementor will need some updating and work to be done more. Even though there are good plugins that help WordPress to be changed easily to a multilingual site, it is sometimes much harder to translate a page made with Elementor. Especially there have been used widgets that get dynamic content or are made as “reusable.”
Elementor offers multiple different kinds of pricing options for the plugin, though the main difference with them is the level of support you get and how many web pages you are allowed to use the Elementor Pro for.
If you are looking for a page builder for WordPress there really isn’t anything better than Elementor available when compared to the ease of use and customizability. Thanks to the visual builder, templates, and ready-made blocks it’s fairly simple even for a beginner to create a professional-looking website.
The only con with Elementor right now is that it kinda lacks possibilities when creating a multilingual website, though this is a minor issue for most users.
But as said. Elementor is a great tool for anyone thinking of creating a webpage, landing page, or even an eCommerce store or is looking for a page builder to use with WordPress.