If you are new to website builders, Leadpages might be a bit of a newer acquaintance. In today’s review, we will be looking into what Leadpages is, how it works, what it should be used for, and where it excels.
What is Leadpages?
Leadpages is a SaaS focusing on helping you to build the best lead capturing websites, landing pages, and sales pages. It also offers pop-ups, alert bars, and easy integrations to other platforms.
Here’s what Leadpages say about themselves
Leadpages is a best-in-class digital lead generation platform that enables entrepreneurs and small business marketers to get online and grow. We make it possible to easily publish web pages, confidently generate leads, and consistently transform clicks into customers. From websites and landing pages to alert bars and pop-ups, Leadpages helps you get in business and stay in business online.
Creating a website with Leadpage
Now there are few things to consider when creating a website with Leadpages. One of them is that it’s not an e-commerce site you’re building with it.
For example, as the name suggests this is a website your creating to gather leads or sell a product (not products).
Secondly, you won’t have as much freedom with the site as you would with something that’s is fully open source. This is not a bad thing if you want a platform that will help you stay organized and inside a ready-made frame.
Something we loved when testing Leadpages is that they offer a great variety of ready-made templates, and even list the highest converting templates. This makes it easy to pick a website template that will almost be guaranteed to convert well.
Building a website is pretty straightforward and it doesn’t take long to learn how to use the Leadpage builder. On top of this, the builder is pretty well made and offers a lot of customizations though there is some feeling of restriction since you are bound by their page builder.
It is very clear that Leadpages has put a lot of effort into their builder to make it as easy to use as possible and that it excels in what it has been created for.
Now when it comes to the landing pages they are very very similar to the actual websites, though they are of course much more focused on gathering those leads. Something other similar landing page builders like AWeber or GetResponse don’t have is the “Built-in conversion guidance”. This feature helps you predict the page’s performance. Though not always right, it is still a really cool and most importantly useful feature for those who are not so familiar with what makes a good landing page and how to maximize their lead conversion.
Another great thing about Leadpages is that it does not limit the number of pages you can have or the number of leads or traffic you can drive to your pages. This is something a lot of the other SaaS platforms should learn, considering nothing sucks as noticing that you can’t collect more leads (for example emails), though your campaign is doing great and more and more people are signing up for it.
Leadpages offers a pop-up function as well which is a great tool to grab some emails. The pop-up feature is also very simple to use and follows the same logic as website and landing page builders.
You can even set up the pop-up to trigger in different ways:
- Trigger events trigger when your visitor pushes a button for example or clicks an image or a hyperlink.
- Time delays trigger the pop-up after a certain amount of time has passed or if you’ve set it a different way after the visitors have viewed certain amounts of pages.
- There is also a third option which is the exit intent which means the pop-up can be triggered when the user intends to leave your website or landing page. This usually triggers when the user moves their mouse to the URL bar or some other way that might indicate that they are leaving.
How would you use these pop-ups then? Well for example you could build a sidebar image with a clear CTA which triggers the pop-up when the user clicks it.
Don’t like using pop-ups? Well, there is an alternative for that also. Leadpages has an inbuilt alert bar that you can customize freely. It lets you showcase a message or even an opt-in form to collect emails.
Leadpages is easy to integrate with other services like Google Analytics, Hotjar, Google Tag Manager, and even WordPress or Squarespace. Though the last two ones are limited to pop-ups and alert bars only.
Still, it’s great to see a SaaS product that might lap with its functions with another platform still integrates almost seamlessly with them.
You might be wondering if Leadpages offers any FREE plans, but unfortunately no. At the moment Leadpages only offers a 14-day free trial which automatically bills your card after the trial period if not canceled before that.
Leadpages has three different price plans which are Standard, Pro (Most popular), and Advance. Each of these can be paid monthly or yearly and each comes with different benefits.
If you want to unlock unlimited A/B split testing for your pages you need the Pro plan which starts at 59 $/month.
You can check Leadpages current pricing on their page here.
Should I get Leadpages?
Now for the big question, “Should I get Leadpages?” and the answer is… it depends. Depending on how skilled you are with coding, what you want to achieve with your website or marketing campaigns then Leadpages might be the right tool for you.
Leadpages easy to use website and landing page builders are a great way to create pages that are almost guaranteed to convert and generate leads, but on the other hand, if you want something that is not as restricted and you want to own your code then you might want to go with something else.
Do we recommend Leadpages? Absolutely, because of its ease of use and fair pricing, it’s a tool we would happily pay now or in the future if we need a service like that.